Internet Marketing Is Drowning In Snake Oil
WARNING: Rant Alert!
I’ve been around on the web for a long time and seen it mature. I’ve also witnessed the proliferation of web gazillionaires; some through providing services like Google, online news sources and the like.
You can now find the answer to many of life’s issues online and have the ability to research for the answers you need or for entertainment.
And of course you can make your millions on the internet. Here’s where the rub comes in.
I don’t know if it’s the human tendency to rationalize that which makes you rich, greed, money corrupting people or a host of other human frailties but the art of the scam is overtaking the business.
I know this will offend some people, mostly likely the very ones I’m thinking of right now because they can’t see themselves as snake oil peddlers. If you would like a better understanding about self-deception try reading Dan Ariely’s – The Honest Truth About Dishonesty.
The event that finally triggered me to write this after contemplating it for some time was a “webinar” that was touted as a training on how to avoid a pending disaster created by Google’s new tweaks to Penguin.
The host and guest speaker were going to teach about the impact of said tweaks and what it meant to business. The actual headline led you to believe it was going to be an important training on how not to run afoul of Penguin.
I’m not naïve enough to believe there wasn’t going to be a sales presentation but this was a sales pitch with a bare minimum of information about the supposed reason for the “webinar”; they should be called “salesinars.”
This reeks of the old MLM opportunity meetings where people were enticed to attend under one pretense and haggled into filling their garage with “starter opportunity kits.” The ones where you were invited for dinner and showed up to a room full of other unsuspecting pigeons eating crackers with Cheeze Whiz and drinking Sunny Delight.
While this schlock-a-thon wasn’t the only one or the worst, it was the straw that broke the camel’s back.
It wasn’t that long ago when people actually did trainings that were substantial and at the end said if you’d like more of this here’s how to get it and sometimes even just did a training with no pitch, of course you knew how to find them anyway. I haven’t seen one of those in a long time.
Now it’s all about conversion rate, auto play videos with no controls or timeline and BS urgency claims. If you have a freaking downloadable info product and tell people there’s only a few copies left when an unlimited number of people can buy it, YOU ARE A LIAR. That’s not marketing; I repeat it’s lying for a buck. This is just one example in a long list of unnecessary lies. As I write this there is an offer online that claims that the price will go up everyday until a certain date (very soon) and then it will be gone. I’ve been stopping by for a few days to follow the price increases and for some strange reason the price hasn’t changed once. Is there no shame left?
Hang on a sec, I’ll be right back. I have to take a shower.
We need to take this business back from the slime balls. I’ve heard all the rationales why it’s your fault that only about 3% of you succeed. You don’t follow their course properly, you don’t implement, and you get sidetracked. B.S. if only 3% of your clients are succeeding it’s because your stuff sucks. Because you want to build it one time and sell it a zillion times and don’t want to be bothered unless you’re selling more stuff. You are not effectively delivering the success you are promising.
You are preying on people’s dreams and couldn’t give a whit if they’re dashed. Some of these people can’t afford it and borrow money they can’t pay back believing the sales pitch that this is the surefire solution.
Even if they can afford it, every time someone’s dream or hope dies a piece of them dies with it. I’ve seen marriages trashed because one spouse drops everything to totally “buy in” against the wishes of the other spouse. That’s okay though because you can buy another course to save the marriage the last course trashed. It’s kind of like the tobacco industry selling chemotherapy.
I spoke with a person awhile back that bought a turnkey online business for substantial money. All they had to do was drive traffic at this business with its crappy PLR grade landing page and talk people into buying a several thousand dollar package of canned advice. If you can drive enough traffic to a site you can make money selling deer poop jewelry (an actual product). It was bit too late by the time this person realized this fact.
This can be a great business and we can really help people. We can also make a great living with integrity. But when making more money than your mentor or your buddy in the biz becomes your main goal, your concern for the well-being of your clients seems to disappear.
I’ve been around long enough to have watched people who seemed sincere and principled cross over to the dark side and… Ooops I’d better not go there or I’ll have to take another shower.