I’ve been on the internet since it was steam powered.

My first successful venture was selling Star Trek memorabilia online in the mid 1990’s and I don’t know squat about Star Trek. I also learned a valuable lesson about selling tangible items online. Demand way outstripped supply and I had some very unhappy people telling me they didn’t want their money back; they wanted their stuff. Some even threatened me;  good thing those phasers don’t work in real life.

Next I took over a failing online publication and took it from 5-10 visitors per month to thousands! Whoopee! Darn near went broke on that one because I didn’t monetize properly.

I’ve learned a lot along the way; a lot about what to do and just as important (maybe more so) what not to do.

Fast forward to today:

I currently Consult with and Coach a variety of different businesses and online marketers. From brick and mortar businesses looking for an appropriate online marketing presence to established and aspiring internet marketers.

On a weekly business basis I consult with  5 to 15 clients and prospects around the world for a super star international internet marketer. (A rather robust NDA precludes me from naming this person) As one of a handful of certified consultants I am entrusted with helping people to succeed. No matter their niche category or income level; from newbies to those making 7 figures plus.

Both my private practice and my consulting for the above mentioned internet marketer keep me up to date on global strategies and trends. This makes me uniquely qualified to help established and aspiring internet marketers.



There have been a few changes since I authored the above and a clarification I’d like to make.

After several years, I terminated my contract with the big marketer. No problem, just that since they got married and had a baby they are focused on marital relationship and child rearing advice these days and not so much on business advice. It was a cordial situation and I wish them the best.

I’m still on fire to help people build and improve online businesses, plus I have more freedom to suggest things since I’m not constrained by someone’s course material.

This business has given me a wonderful lifestyle with the freedom to live where and how I want. I’d like to help you in your quest too.

There is one last item that I’ve been twisting around in my brain and want to get out.

Many of you are aware that my name isn’t Pete Diamond, it’s Pete Chesson.

Some of you may have noticed that I’ve wiped references and attributions to Pete Diamond from my sites and work.

I may have missed a few spots, I’ll correct them as I come across them.

Here’s the scoop.

Shortly after I started working for the big Guru all of us on the team were asked to use different names. There were some valid reasons, one person had acquired a stalker and people were trying to go around the company and deal directly with us. I really didn’t have an issue with the name thing at the time, however it’s become one now.

I was a diamond dealer for years and people called me “Diamond Pete” so I just flipped it around. Here’s the problem, I’m not Pete Diamond.

Even longtime friends call me and introduce me as Pete Diamond. People tell me they love that name. So I was conflicted about dropping it.

It became an impediment to creating, and growing my business. I always felt like I was doing things for someone else or that it wasn’t straight up me. Or maybe that people thought I was hiding something about myself. Hard to put my finger on it exactly, but hopefully you get the picture.

I’m still conflicted about the name and wish it never happened, you can call me whatever you want. I just wanted to get it out there so I could be straight up. Maybe I’m just making a mountain out of a mole hill.

Thanks for letting me get that off my chest.


PS. I’m often asked by people if they can use a different name online, you can. Just be aware you could wind up regretting it.

New Update.

I move around a bit; being web based allows me to be geographically untethered. That’s just a fancy way of saying I can live where I want.

Since I travel out of the US for extended periods of time I really didn’t like having a lease or owning a home anymore because it tied me down. But I do like having a place of my own to live when I get back stateside.

After renting RVs for a few vacations, I finally took the plunge and bought one. Now I can move about when I want, store it when gone, and have a place to return to. It might not be for everyone, but I love it.

As I write this, I’m currently on the Gulf Coast of Texas at what is billed as “The Most Luxurious RV Resort On The Coast.” My last two places before here were an upscale gated community and a country club, I like living here better. I fish and hit the nearby beaches almost daily. After my next extended trip to Costa Rica, I may move to an area with more hills, trees and lakes or I may just stay here awhile longer.

It may not be the ideal lifestyle for everyone, however the point is that this way of life, and earning a great income online, allows you a tremendous amount freedom and lifestyle choices.

It just keeps getting better and better.